3

Three seconds

The average time before someone decides to scroll or leave your hero section.

Product positioning crafted by our PMMs
— tested on your ICP.

Product positioning crafted by our PMMs — tested on your ICP.

Product positioning crafted by our PMMs — tested on your ICP.

A 3 week, 5 phase intensive to craft messaging that compels the right audience to action.

OPERATORS, FOUNDERS, & THEIR VCs LOVE LOWERCASE

OPERATORS, FOUNDERS, & THEIR VCs
LOVE LOWERCASE

Solving for the toughest questions.

Your positioning isn’t a future promise or a lofty pitch — it’s the story that makes your product a compelling solution today.

Site architecture first.

Product & Sales Led CRO. 

B2B Integrations & Partners. 

ICP selection

Navigate the most difficult task — choosing where to start.

Memorable heroes

Find clarity & differentiation in a sea of sameness.

Pricing & packaging

Minimize the cognitive load - remove the barriers to purchase.

Solving for the toughest questions.

Your positioning isn’t a future promise or a lofty pitch — it’s the story that makes your product a compelling solution today.

Site architecture first.

Product & Sales Led CRO. 

B2B Integrations & Partners. 

ICP selection

Navigate the most difficult task — choosing where to start.

Memorable heroes

Find clarity & differentiation in a sea of sameness.

Pricing & packaging

Minimize the cognitive load - remove the barriers to purchase.

Does your hero pass the 3 second rule?

The average visitor spends just three seconds on your hero before they decide to click, scroll, or leave. Rule of thumb — answer two of the following three questions in that time.

Site architecture first.

Product & Sales Led CRO. 

B2B Integrations & Partners. 

1 —

What is it?

2 —

Who is it for?

3 —

What makes it different?

Why two? Answer just one and you're being too cute. Answer all three and you're overestimating the average visitor.

Does your hero pass the 3 second rule?

The average visitor spends just three seconds on your hero before they decide to click, scroll, or leave. Rule of thumb — answer two of the following three questions in that time.

Site architecture first.

Product & Sales Led CRO. 

B2B Integrations & Partners. 

1 —

What is it?

2 —

Who is it for?

3 —

What makes it different?

Why two? Answer just one and you're being too cute. Answer all three and you're overestimating the average visitor.

Crafted by proven PMMs
— tested with real buyers

We test our messaging because we’re experienced enough to know we have to.

Site architecture first.

Product & Sales Led CRO. 

B2B Integrations & Partners. 

DECADES OF EXPERIENCE

OPERATORS, FOUNDERS, & THEIR VCs
LOVE LOWERCASE

The process.

We bring a product mindset to content creation — custom tooling and systems evolved over numerous engagements with startups in scale mode.

We dive into your product, pricing, GTM motion, customer insights, and competitive context. This foundation helps us understand your unique opportunity and what sets you apart.

We dive into your product, pricing, GTM motion, customer insights, and competitive context. This foundation helps us understand your unique opportunity and what sets you apart.

VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct RoadmapUse CasesExisting CustomersCustomer OutcomesIntegrationsLimitations
PricingPackagesTrial / TiersSales MotionOnboarding FlowChannel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct RoadmapUse CasesExisting CustomersCustomer OutcomesIntegrationsLimitations
PricingPackagesTrial / TiersSales MotionOnboarding FlowChannel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets

We define the key buyer personas, their pain points, and what truly drives their decisions. This ensures your messaging speaks directly to the right audiences, not everyone at once.

We define the key buyer personas, their pain points, and what truly drives their decisions. This ensures your messaging speaks directly to the right audiences, not everyone at once.

Opportunity

Audience

Positioning

Territory 1

Traditional retention teams are hamstrung by data resources.

AI experts in the loop for email/SMS.

CMO

Head of Growth

Director of Lifecycle

We translate your positioning into a homepage wireframe that tells your story clearly and persuasively.

Every section earns its place.

We translate your positioning into a homepage wireframe that tells your story clearly and persuasively.

Every section earns its place.

H1 For SEO

Your 3 Second Hero Headline

Whose it for? What's it do? Why is it different?

Do This

Or This

Their Problem / Your Solution

Reason To Believe 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Reason To Believe 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Reason To Believe 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

The First Step Towards Value

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

We test your messaging and homepage wireframe with individuals who match your ideal customer profile. We gather what resonates, what confuses, and what needs refinement — before you go live.

We test your messaging and homepage wireframe with individuals who match your ideal customer profile. We gather what resonates, what confuses, and what needs refinement — before you go live.

VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct Roadmap
Use CasesExisting CustomersCustomer OutcomesIntegrationsLimitationsPricingPackagesTrial / TiersSales MotionOnboarding Flow
Channel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct Roadmap
Use CasesExisting CustomersCustomer OutcomesIntegrationsLimitationsPricingPackagesTrial / TiersSales MotionOnboarding Flow
Channel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct RoadmapUse CasesExisting CustomersCustomer OutcomesIntegrationsLimitations
PricingPackagesTrial / TiersSales MotionOnboarding FlowChannel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct RoadmapUse CasesExisting CustomersCustomer OutcomesIntegrationsLimitations
PricingPackagesTrial / TiersSales MotionOnboarding FlowChannel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets

Opportunity

Audience

Positioning

Territory 1

Traditional retention teams are hamstrung by data resources.

AI experts in the loop for email/SMS.

CMO

Head of Growth

Director of Lifecycle

Territory 1

CEOs

Boards

Investors

Profitability under time constraint as the primary objective.

Opportunity

Audience

Positioning

Territory 2

CMOs

Heads of Growth

Director of Retention

No one owns LTV within ecomm brands.

Territory 3

CMO

Head of Growth

Director of Lifecycle

Traditional retention teams are hamstrung by data resources.

Surgical experts.

Extension of the team.

AI experts in the loop for email/SMS.

H1 For SEO

Your 3 Second Hero Headline

Whose it for? What's it do? Why is it different?

Do This

Or This

Their Problem / Your Solution

Reason To Believe 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Reason To Believe 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Reason To Believe 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

The First Step Towards Value

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

H1 For SEO

Your 3 Second Hero Headline

Whose it for? What's it do? Why is it different?

Do This

Or This

Their Problem / Your Solution

Reason To Believe 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Reason To Believe 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Reason To Believe 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

The First Step Towards Value

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

lowercase b2b, LLC. Copyright 2025.

lowercase b2b, LLC. Copyright 2025.

lowercase b2b, LLC. Copyright 2025.